Introduction

Strong design choices

• The site only requires a single touch to access reviews (through the “Latest Stories” button in the menu bar). This enables easy navigation between functions of the platform, leaving users content with their experience
• Playbook has a ery straightforward layout, requiring only one click to access a page, not requiring any extra clicks or pathways to access content, such as logins or cookies.
• There is an ideal mix of text and images in the website. The layout is also neat, organized, minimalistic, modern, and not crowded. This makes the page clearer and easier on the eyes for the user.
• Good use of headings to attract and gain the attention of the user
• Good idea to put the information regarding the events below the image
• Good use of option boxes on the home page to be able to select one or more categories.

Weak design choices

• In the review page, perhaps there could be a shortcut below the title with a “contents” kind of thing where there are the headers in a smaller font, and users can click the shortcut to access the events that interest them from the headings. alternatively, there could be a search button to search for events, although this is gives the opportunity for open-ended searches (unlike options in the contents) which may be redundant if users cannot find an event taking place that month (be it because we haven’t written about it, or because it doesn’t exist at all).
• When scrolling down through a review, there could be a little button that pops up on top to go to the top of the page, especially for long articles like the “things to do this march” one.
• Perhaps there could be a “back” button to access the page that the user could press to access the page they were looking at previously. although search engines already have this, it’s important for a website to be able to direct the user through all contents of the website. a back button would make the page more straightforward for the user to go back to their previous page once they’re done reading an article to encourage them to read another one.
• On the menu (on article pages), there could be another button that just says “articles”. below this, it could be a dropdown or just a button, but it can display all the articles/blogs written.
• To establish ethos, there could be a section for user reviews. this could be a page (not recommended, it is unlikely for a user to access a page just to check reviews for an app) or a little segment just above the page footer.